How Freelancers Are Reinventing Work Through New Collective Enterprises

Summary

In 2008, Alanna Krause hit a wall. Just 25 years old and already rising through the corporate ranks as a global technical support team leader at Bloomberg in London, Krause began to feel that her work was “meaningless.”

“No matter how well I did my job or how much I improved things, ultimately what I was doing was moving numbers from one column to another column,” Krause said.

A year later, amid a rousing protest against the G-20 Summit near her office, Krause had a deeper epiphany. “I was climbing this ladder, but I looked ahead of myself and I saw that no matter how far up it I climbed, there was nowhere up there I wanted to go,” Krause recalled in a speech at the New Frontiers 2016 conference in New Zealand.

Embarking on a journey many might dream of, Krause quit her job and traveled through Spain, India, and the U.S., looking for meaning and fulfillment. She eventually landed in Wellington, New Zealand, where she joined the decentralized, entrepreneurial collective Enspiral.