The Lean Marketplace: a Practical Guide to Building a Successful Online Marketplace Business

Summary

Inspired by the success of platforms such as Airbnb, Etsy or Uber? Want to know how to build an online marketplace business?

This is the book for you! In this step by step guide, we will go through everything you need to know about developing your idea into a sustainable business, offering lots of practical advice and actionable ideas along the way.

This book is the result of two experts putting almost two decades of experience together, in order to create a repeatable method for creating a successful online marketplace. The applicable tactics and techniques can be studied in advance, helping you avoid the most common pitfalls.

This is what this book is about. It’s a handbook for anyone building an online marketplace. The same methods will apply whether your organization is a startup, a cooperative, a non-profit, or a big brand. Not every marketplace will be as big as Airbnb and Uber, but we believe there are thousands of marketplace ideas out there that can make for great, sustainable businesses. With the help of this book, you’re one step closer to building the next one.