Platform Cooperativism Resource Library


Today, the successor of the Organization Man — the Blockchain Man — is starting to emerge. To understand how he might evolve, let us first look back.

Lewis’  protagonist, George Babbitt, is very nearly the perfect Organization Man. He believes working a steady job for an increasing income and modern improvements is God’s purpose for mankind.

He lives in Zenith, a mid-size Midwestern city whose chief virtue is conformity and chief religion is boosterism. Prominent boosters/religious figures in Zenith include Vergil Gunch, the coal dealer, and Sidney Finkelstein, the ladies’ ready-to-wear buyer for Parcher & Stein’s department store.

Lewis opens the book by describing Babbitt’s daily routine in detail.

Added October 11, 2019