Savvy Cooperative Wants Healthcare Companies to Compensate Patients for Their Insights
Savvy Cooperative, which won the MedCity ENGAGE Pitch Perfect competition earlier this month, developed a co-op business in which companies pay to promote their patient needs for participation in focus groups, surveys, and interviews as part of its quest to elevate the patient voice in healthcare and compensate them for their insights.
More and more, drug developers, medtech and digital health companies style themselves as patient-centered or as providers of patient-centered solutions. Many rely on obtaining patients insights as part of the product development process. New York-based healthcare startup Savvy Cooperative wants them to go beyond the rhetoric and see patients compensated for their role in shaping products from drugs to devices.