Platform vs. Linear: Business Models 101
To understand the value of platform business models, you need to be clear about what is and isn’t a platform business. Get to know linear vs. platform.
Companies like Facebook, Apple, Amazon, and Google have achieved enormous scale in a matter of decades. Often their success is attributed to their tech and innovative cultures. However, while superior technology and innovation certainly help companies grow, it’s not the primary reason why these companies have reached such enormous valuations. Tech monopolies owe their success to their platform business model.
In order to understand the value of platform business models, you need to be clear about what is and isn’t a platform, and how they differ from traditional linear business.