Platform Cooperativism: A Truncated “Cooperativism” for Millennials?
“Platform cooperativism” is a truncated version of cooperativism. If we want to conquer work to reconquer life, we must not fear life and try to protect ourselves from it, but embrace it.”
Yesterday, we talked for a long time about the video above. It’s worth watching. Sinek’s thesis is that the culture of adherence “hooks” us, creating real addiction, because receiving “likes,” retweets, and silly chat messages from friends makes us release dopamine. Immediate satisfaction. Dependence. And inevitably, a mechanism substitution is produced: in any difficult situation, just like someone who relieved stress with alcohol during adolescence says as an adult “I need a drink,” the adherence addict looks at their cellphone, disconnects from the immediate surroundings, and seeks approval in the form of little hearts. Whether they are venting online or not, they disconnect from interpersonal relationships. The correlation between depression and use of Facebook beyond a certain number of hours seems to show that he’s right.