Music Ally Startup Files: Ampled’s Artist-Owned ‘Relationship Platform’
As the Covid-19 (coronavirus) pandemic drapes the world in uneasiness, many of our established economic systems are blinking under the cold light of community-centric scrutiny – including the music industry.
The impact on streaming is still being debated, but the abrupt shutdown of the live music industry – and the disappearance of the income associated with it for musicians – is very clear. That in turn is sparking renewed discussion about the wider financial support system for artists and songwriters.
Startups have a role to play in how this system evolves too. Ampled is one of them, although ‘startup’ may not be the best description. It’s an artist-owned cooperative, which is building a platform for fans to directly support musicians.
Music Ally wrote about its launch in January this year, but now we have spoken to founders Austin Robey and Collin Lewis about what they’re doing. The interview was conducted before the coronavirus pandemic took a worldwide grip on society – in case you’re wondering why it’s not discussed – but some of their thoughts may be even more relevant in the light of developments since.