Loconomics: A Worker-Owned Platform Co-op for Service Professionals
Loconomics is a platform cooperative that allows service professionals working in areas like dog walking, home care, child care, massage therapy, and tutoring to connect and offer their services on a platform that they own. Founded by Joshua Danielson in 2012, Loconomics, which is based in San Francisco, California, aims to provide an alternative to investor-owned platforms such as Wagg (dog walking), Taskrabbit (gig work), or Handy (home cleaning). The company also just announced a collaboration with Doing What MATTERS for Jobs and the Economy, a program by California Community Colleges. The Loconomics platform will be used as part of a course on the gig economy, which will help bringing cooperative economic principles to students. We spoke with Danielson and Kyra Harrington, Loconomics’ Brand Marketing Manager, to learn more about Loconomics’ vision, their new partnership, and how a platform cooperative could empower service professionals and serve as a tool for economic empowerment.