You don’t know it, but you’re working for Facebook. For free.

What do you call a multimillion-dollar, for-profit company that’s run in large part by unpaid or underpaid grunt laborers? A century ago, you might’ve dubbed it robber-barony or sharecropping — if not, you know, outright slavery. In 2015, though, we call it the social Web: a glorious dystopia where everybody works for likes — as in, “for free” — while a handful of tech tycoons profit.