How to Build a Startup – Steve Blank’s Free Lean Business Class
Summary
General Startup Resource (outside the co-op realm):
About this Course:
In an introduction to the basics of the famous Customer Development Process, Steve Blank provides insight into the key steps needed to build a successful startup.
The main idea in this course is learning how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback. Many startups fail by not validating their ideas early on with real-life customers. In order to mitigate that, students will learn how to get out of the building and search for the real pain points and unmet needs of customers. Only with these can the entrepreneur find a proper solution and establish a suitable business model.
Building a startup is not simply building an execution plan for a business model that the entrepreneur thinks will work, but rather, a search for the actual business model itself.
*This class involves no programming. The characteristics of a budding entrepreneur: passion, tenacity, and a willingness to work hard, are essential. We also recommend you join the class with at least a rough idea of a business model for a startup you would like to work on throughout this class.