Digital Workerism: Technology, Platforms, and the Circulation of Workers’ Struggles
The so-called platform economy – the distribution of, and access to work through websites and apps – continues to grab headlines and the imagination of policy makers, researchers, and journalists the world over. Much attention is given to its rapid expansion, its potential for further growth, and the large amounts of wealth generated through it.
Amongst many others, PWC (2015) published a much-quoted study, if not always critically, which projected global revenues of $335 billion in 2025. If those numbers are potentially inflated, different valuations do point to a significant financial importance. For example, in 2015 ‘17 companies operating in the platform economy were valued at over $1 billion. Of these 17, 12 were based in the US, one in India (Olacabs), one in China (Kuaidi Dache), one in Australia (Freelancer), one in New Zealand (Trademe) and one in the UK (TransferWise)’.
Alongside these macro observations, an equally large amount of ink continues to be spilt about the liberating nature of the platform for the worker (for a particularly excited account see here). The gig worker, we are told, is entering a new reality free of the constraints of oppressive 9-5 employment, far away from the controlling gaze of their manager, able to choose when to work, set their own wages, and whom to work for. A new dawn of democratised entrepreneurialism is supposedly upon us.