Six ways that Uruguay’s la diaria is innovating how newspapers operate and connect with the community
Summary
Uruguayan newspaper la diaria, born in 2006, is an atypical case in the Latin American media environment. Its experience offers a sum of innovative elements in areas such as journalistic formula, business model and the media-audience relationship, among others.
With initiatives, such as its management by a worker’s cooperative, the launch of paid vertical channels,, its bet on digital subscriptions or its innovation laboratory known as la diaria LAB, this newspaper from Uruguay has managed to gain a foothold in the innovative Latin American media landscape.