How Metaphors Matter: An Ethnography of Blockchain-Based Re-Descriptions of the World

Summary

This paper explores the role of metaphors in the production of re-descriptions of the world within the framework of technological design processes. Drawing on a collaborative ethnography with the Economic Space Agency (ECSA), a start-up developing post-blockchain technology, this paper illustrates how metaphors mimic the toponymy of decentralized material infrastructures, while simultaneously pushing forward ‘posthuman’ values that are expected to become fixated through software. Through an analysis of a ‘collection’ of metaphors produced by ECSA, this paper sheds light on the work performed by specific vocabularies, within technological communities, in shaping a symbiotic relationship between futuristic politics and material culture.