Here’s My Plan to Save Twitter: Let’s Buy It
Corporate sharks are circling around the platform we love. But there is another way: shared ownership, where the community takes control.
If you ask Wall Street, Twitter is in trouble. The user-base is growing, but not quickly enough. Ad revenue is growing too, but not as quickly as it once did. The only answer to this leveling-out, it seems, is the platform’s acquisition by a bigger corporate bird, which can regurgitate an influx of capital and absorb our tweets into its own data-craving metabolism. Disney, Salesforce, Microsoft, and Google’s parent Alphabet are all circling above Twitter’s wobbly stock price, salivating.
For lots of us users, it’s a different story. Twitter is pretty great. We reporters rely on its instant access to the chatter of the world more than we like to admit. The running commentary of friends and celebrities has turned horrible presidential debates and State of the Unions into Mystery Science Theater 3000. And the platform nurtures communities fighting for justice; historian Anthea Butler has argued, for instance, that Black Twitter has come to inherit the mantle of the Black Church. It also delivers us frequent access to Donald Trump’s id, if we want.